THE RETAIL EQUIVALENT OF A TRANSISTOR ON A CIRCUIT BOARD.

THEME PARK MALL FOR A NEW SMART ECO-CITY

THE PROJECT BEGAN WITH THE IDEA OF A DIGITAL AURA.

Def. A technologically advanced creation that embodies the character of the surrounding Smart Eco-City, emanating an invisible yet perceptible force field of energy, excitement, and innovation.

Physical Model Photo

IMPACTFUL DESIGN

In this case, imposing a 240 meter diameter circle on the rectilinear site.

MY ROLE

 
  • Working directly with the Design Principal, leading all design and team organization.

  • Working with the Project Managers abroad to maintain good relations with the client representatives.

  • Revit modeling, organization and delegation of tasks.

  • Coordinating and directing all renderings, physical model, and outside consultants.

  • Design sketches & direction; space planning; formatting, designing, and executing all presentation materials in InDesign, Illustrator, Photoshop and Bluebeam; generating presentation materials such as mockup renderings and digital walk-thrus from the Revit model (using Enscape), floor plans, elevations, building sections, etc.; leading a team of 3-5 people.

  • Presenting ideas to the client and consultants.

sketches & markups

samples of documentation

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Project Two