THE RETAIL EQUIVALENT OF A TRANSISTOR ON A CIRCUIT BOARD.
THEME PARK MALL FOR A NEW SMART ECO-CITY
THE PROJECT BEGAN WITH THE IDEA OF A DIGITAL AURA.
Def. A technologically advanced creation that embodies the character of the surrounding Smart Eco-City, emanating an invisible yet perceptible force field of energy, excitement, and innovation.
MY ROLE
Working directly with the Design Principal, leading all design and team organization.
Working with the Project Managers abroad to maintain good relations with the client representatives.
Revit modeling, organization and delegation of tasks.
Coordinating and directing all renderings, physical model, and outside consultants.
Design sketches & direction; space planning; formatting, designing, and executing all presentation materials in InDesign, Illustrator, Photoshop and Bluebeam; generating presentation materials such as mockup renderings and digital walk-thrus from the Revit model (using Enscape), floor plans, elevations, building sections, etc.; leading a team of 3-5 people.
Presenting ideas to the client and consultants.